Adidas will donate a significant amount to selected organisations working to combat discrimination and hatred, including racism and antisemitism. Do you own a pair?
Adidas has announced that it will sell more of its stock of Yeezy products in August and reiterated a pledge to donate part of the proceeds to groups fighting discrimination, without saying how much it would give.
However, as its large Yeezy inventory weighed on the business, Adidas began selling the highly profitable shoes again at the end of May. Their enduring popularity – despite Ye’s fall from grace – helped narrow the company’s projected loss for the year.As previously communicated, Adidas will donate a significant amount to selected organisations working to combat discrimination and hatred, including racism and antisemitism.
Some Yeezy shoes sold directly by Adidas in North America will come with a square blue pin, the symbol of the Stand Up to Jewish Hate campaign run by the FCAS.While the antisemitic rants cost Ye his talent agent and partnerships with Gap and Balenciaga, as well as Adidas, the Yeezy shoes remain in demand and sell at high premiums on resale sites.
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