The deal will focus on creating performance and lifestyle products, including signature footwear and clothing
In this file photo taken on February 19, 2018 Beyonce attends the 2018 NBA All-Star Game, at Staples Center in Los Angeles, California. Adidas and singer Beyonce have signed a"multi-level" partnership that should lead to innovative collections, showing the tendency of equipment manufacturers to call on artists to promote their products.
The deal will also involve relaunching the Ivy Park brand Beyoncé started in 2016 together with Britain’s Topshop.In November 2018, Ivy Park said Beyoncé had bought the fitness clothing brand from Topshop, just as its owner, British retail tycoon Philip Green, faced allegations of sexual harassment.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Adidas seals partnership with superstar BeyoncéThe deal will focus on creating performance and lifestyle products, including signature footwear and clothing
Read more »
Adidas seals partnership with superstar BeyoncéThe deal will focus on creating performance and lifestyle products, including signature footwear and clothing
Read more »
WWE Superstar Mandy Rose admits her pre-fight superstition is ‘weird’The 27-year-old wrestler makes a point of doing exactly 20 push-ups in the locker room shortly before her theme music signals her to the ring to face her opponents.
Read more »
WWE Superstar Mandy Rose admits her pre-fight superstition is ‘weird’Mandy Rose insists that she’s not superstitious but the WWE Superstar has a pre-match ritual that she herself concedes is “weird”.
Read more »
Swedish superstars Abba to release new song later this yearABBA's Bjorn Ulvaeus says fans can expect a new song 'in September or October' from the four-member Swedish pop group that broke up 37 years ago.
Read more »
Beyoncé and Jay-Z receive award for LGBTQ advocacyTrans writer and director Janet Mock and Beyoncé’s stylist Marni Senofonte presented the Carters with the prestigious award at the Beverly Hilton hotel.
Read more »
Beyoncé shares story of losing her uncle to HIV at GLAAD Media AwardsBeyoncé and Jay Z were honoured with GLAAD Awards, and both gave tear-jerking personal speeches about members of their family.
Read more »
Andile Ramaphosa hires law firm to probe his business partnershipsIn a bid to clean up his image businessman Andile Ramaphosa, son of President Cyril Ramaphosa, has cut ties with a Chinese businessman implicated in state capture allegations.
Read more »
Microsoft & BMW launch industrial cloud technology partnershipCollaboration seeks to stimulate innovation and accelerate the development of 'smart' factories
Read more »