Adidas named Bjorn Gulden, chief of rival outfitter Puma, as its new CEO as the German sportswear giant seeks to emerge from months of turbulence.
Gulden, a Norwegian former professional football and handball player, will take on the role from January next year, replacing current CEO Kasper Rorsted, Adidas said.
"As CEO of Puma, he re-invigorated the brand and led the company to record results... Gulden will head Adidas into a new era of strength".
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