Sportswear giant Adidas lost another battle over its three-stripe branding on clothing, footwear and headgear.
The General Court of the European Union confirmed Wednesday that the three parallel stripes applied in any direction is not a valid trade mark.
"Adidas does not prove that that mark has acquired, throughout the territory of the EU, distinctive character following the use which had been made of it," the General Court said in itsThis is not the first time that the German company has had to address challenges with regards to its logo. In 2014, the European Union Intellectual Property Office registered, in favour of Adidas, the three parallel equidistant stripes of identical width, applied on the product in any direction.
"Adidas is disappointed with the recent ruling by the General Court to uphold the cancellation of the company's 3-Stripe mark applied to our products in whichever direction in Europe," a spokesperson for Adidas told CNBC via email on Thursday."This ruling is limited to this particular execution of the 3-Stripe mark and does not impact on the broad scope of protection that adidas has on its well-known 3-Stripe mark in various forms in Europe.
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