Adidas credit downgraded by S&P as demise of Kanye West partnership sparks earnings concerns

Adidas debt gets downgraded as end of Kanye West deal raises earnings concerns

S&P Global Ratings lowered its long- and short-term debt ratings on Adidas AG on Tuesday, citing deteriorating credit metrics in the wave of the termination of its partnership with Kanye West on the Yeezy product line.

Adidas is also facing competitive pressures in the key Chinese market, which accounted for 15.5% of total sales in the nine months through Sept. 30, as well as shrinking consumer demand in Western countries, said S&P. Adidas said that if it decides not to repurpose any of its existing inventory of Yeezy products, that would result in a write-off of an additional €500 million that would hurt its operating profit.For more: Adidas has a lot of Kanye West–designed Yeezy gear in its warehouses, and that could cost the company more than $1 billion

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

MarketWatch /  🏆 3. in US

South Africa Latest News, South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Adidas long- and short-term credit ratings downgraded by S&P on concerns after Yeezy partnership endedS&P Global Ratings downgraded its long- and short-term ratings on Adidas AG on Tuesday to A+/A-1 from A-/A-2, citing deteriorating credit metrics in the wave...
Read more »

Police searching for 3 men accused of robbing west Seattle business at gunpointThe men stole cash and merchandise from the store before driving off in a white sedan-type car, according to police.
Read more »