Adidas and 11 Honoré on Thursday introduced their debut high-performance and style collection, designed exclusively for sizes 1XL to 4XL.
Adidas technologies featured within the collection include Formotion, a fit system that provides sculpted cuts and three-dimensional engineering to enhance athletic freedom of movement, showcased in the Formotion bra and tights, and Aeroready, a moisture-wicking fabric that manages one’s body’s sweat to keep one feeling comfortable and dry.
He said Adidas made sure the fit, design, creative campaigns and language were right. “We were small and mighty start-up when we started this, and now we’re a much biggest player with the Dia acquisition,” he said.
“Each piece in the collection has been tailored to provide the best fit possible, with ultimate style and comfort,” she said. She noted that the pieces have been co-created with 11 Honoré and wear-tested, “resulting in garments engineered to deliver unmatched fit and form, while allowing freedom to move without distraction.”
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