AdFocus: The final countdown

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AdFocus: The final countdown
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The shortlist for the FM’s AdFocus Awards 2022 is out, and it speaks to the advertising industry’s resilience.

After hours of deliberation at the FM’s HQ in Parktown, Joburg, the judges of this year’s AdFocus Awards have announced their list of finalists.

According to Chaudhry, “the rate of growth some agencies enjoyed was exceptional, as was the level of the product being produced by them, while their efforts to drive transformation, diversity and inclusion through their organisations were admirable.” That said, there were no category finalists for Digital Agency of the Year or Independent Media Agency of the Year, because the judging panel felt that no entrants met the minimum threshold. So no awards will be given in these categories this year.

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