T.J. Holmes and Amy Robach’s affair has already 'been a hit to Disney’s brand,' and they could be permanently out of a gig, according to a crisis management guru.
An extramarital affair between ABC’s "GMA3: What You Need to Know" co-hosts T.J. Holmes and Amy Robach landed on the front page of the New York Post.
The scandal has received national attention, landing on the front page of the New York Post and dominating tabloid news in recent days. Disney, who is married to former"GMA" host Willow Bay, shocked the industry last month when he came out of retirement to reclaim the gig. Iger replaced Bob Chapek, who succeeded him in 2020, but oversaw a disastrous time plagued by cultural and political controversies that have engulfed the company.
Shiffer said feels the controversy could have attracted new viewers to the daytime program and helped turn Holmes and Robach into household names, but he doesn’t think it will happen at the Disney-owned company. "We're not going to see it, largely because of who Disney is as a bigger brand and the secondary implications, at a time in which they've got revised leadership with Iger. They're going to play a more conservative in the interim," Shiffer said. "Disney has a different standard with respect to sort of their moral expectations of how people, especially leaders, conduct themselves. And these are representatives of the brand," Shiffer continued.
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