“Barbie,” the pink-infused pop sensation, has seen remarkably sustained business following its year-best $162 million opening. Its ticket sales dipped only 43%.
A patron buys a movie ticket underneath a marquee featuring the films"Barbie" and"Oppenheimer" at the Los Feliz Theatre, Friday, July 28, 2023, in Los Angeles.Seven days after Greta Gerwig’s “Barbie” and Christopher Nolan’s “Oppenheimer” conspired to set box office records, the two films held unusually strongly in theaters. “Barbie” took in a massive $93 million in its second weekend, according to studio estimates Sunday. “Oppenheimer” stayed in second with a robust $46.
And the “Barbie” effect isn’t just in North America. The film made $122.2 million internationally over the weekend. Its global tally has reached $775 million. It’s the kind of business that astounds even veteran studio executives. For a movie industry that has been trying to regain its pre-pandemic footing — and that now finds itself largely shuttered due to actors and screenwriters strikes — the sensations of “Barbie” and “Oppenheimer” have showed what’s possible when everything lines up just right.
Showings in IMAX have typically been sold out. “Oppenheimer” has made $80 million worldwide on IMAX. The large-format exhibitor said Sunday that it will extend the film’s run through Aug. 13.
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