Why are so many Instagram stars spewing far-right falsehoods to their followers?
These one-way pseudo-friendships are products of what’s known as “parasocial interaction,” and are intensified when social media stars divulge personal information or give their audiences behind-the-scenes peeks into their lives — the very nature of “influencing.”by soliciting donations for charitable causes or raising awareness about various social issues.
“Something awakened me spiritually and I’ve been questioning the narrative for years,” 33-year-old Christian mommy blogger Alissa Hummel echoed to her own followers earlier this month, after sharing a series of conspiratorial anti-vaccine posts and linking to the widely debunkedInstagram is a positive use of her platform. In between her pictures modeling items from Chanel, Aerie, Lululemon and Nordstrom, she has been uploadingpromoting QAnon and suggesting that the outbreak is a cover-up for a global child sex trafficking ring. Her many wild assertions could compromise her brand relationships, scare off followers and ultimately hurt her income, but it’s a risk she says she’s willing to take.
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