Land Rover is one of the UK's most historic monikers - but what made the brand so successful? Our picture special tells the story
The original Land Rover was revealed to the world at the Amsterdam motor show on 30 April 1948.
Over the coming decades Land Rover would continue its inexorable climb to the point where the company’s original customers wouldn’t recognise the brand now. Here’s how Land Rover went from producing some of the most basic cars to some of the most technically advanced and opulent:If you thought the production cars were basic, they were positively lavish compared with the prototypes. This one, in the Lode Lane jig shop in 1947, featured its steering wheel in the centre, McLaren F1-style.
Inside, it’s lavishly equipped with leather coating most surfaces and personalisations from an extensive options list to make the Mercedes S-Class run for the hills. It would, however, fall down here, where the go-anywhere Range Rover wouldn’t.The Range Rover Sport has, for nearly 20 years, proven that tall things can also be a bit sporty.
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