How to fundraise like a Nigerian prince.
, shares some tricks of the con artist’s trade with Charles Duhigg and Shannon, a listener who’s trying to fundraise for her nonprofit in Aspen, Colorado. One tactic they focus on is the “foot in the door,” a hallmark of Nigerian prince scams. This transcript has been condensed and edited for clarity.Maria:
Those types of stories work because people want to do good. There’s one technique in particular that’s incredibly effective called the foot-in-the-door technique. The notion behind it is that people are much more likely to do something for you, and actually do something potentially big, if they’ve done a small favor first.
And people sent him lots of letters, and then he started a correspondence. He asked for a pair of old pants and $4, and said, “In exchange I’ll send you jewels because I have no use for them. They’re just baubles. But I have heard that in America these things are valuable.” So people sent him pants and then they sent him money and they didn’t get any jewels, and all of a sudden the U.S.
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