A self-driving start-up pulls in rare revenues by keeping its ambitions low

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A self-driving start-up pulls in rare revenues by keeping its ambitions low
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May Mobility Inc.’s boxy white-and-green self-driving shuttle pulls up to a damp corner in downtown Detroit.

Its big doors swing out, revealing a safety driver and six seats that face each other. It’s more comfortable than a subway car or most buses, but not by much.

May’s shuttle tops out at 25 mph. The toaster-shaped cruiser isn’t sexy, and the ride is about as exhilarating as a merry-go-round at the county fair. But it’s bringing in revenue from the public , which deep-pocketed giants such as General Motors’ Cruise LLC and Argo AI, which is backed by Ford Motor Co. and Volkswagen AG, have yet to do with autonomous vehicles. Alphabet Inc.

“Everyone working on this realizes it hit a wall,” said Sam Abuelsamid, principal with Navigant Research.

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