A Secondhand Opinion: Retail 2020 and Beyond

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A Secondhand Opinion: Retail 2020 and Beyond
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This is how retail trends will be defined by resale in 2020.

Is another "Brad-mance" brewing? ⁣⁣⁣ ⁣⁣⁣ At last night's National Board of Review Awards Bradley Cooper, who introduced Pitt for the best-supporting actor award, shared a story of returning a jacket he’d accidentally left behind after a Los Angeles Philharmonic concert last summer.⁣⁣⁣ ⁣⁣⁣ “I went home with Brad Pitt’s jacket, and I’m not going to lie to you, I tried it on. And you know what? It felt really good,” Cooper told the Cipriani crowd. “And that’s the power of Brad Pitt.

⁣⁣ ⁣⁣ That was one of the findings of TheRealReal’s 2010s Retrospective report, which the company will release today.⁣⁣ ⁣⁣ Supreme was ranked number one in the company’s list of the top 10 brands with the strongest resale value for the decade. The standout item for the brand was a box logo hoodie.

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