When a devastating fire hits one of the nation’s largest bourbon distilleries, the family dynasties of competing bourbon companies have to decide whether to lend a hand… or let it burn. This is the story of bourbon, America’s native spirit.
Bourbon is America’s only native spirit, and around it has formed a billion dollar industry steeped in legacy and tradition. Brought by some of the first immigrants to the newly formed United States and developed to perfection in Kentucky, bourbon was born. In the decades that followed, a collection of ambitious entrepreneurs opened their own distilleries and put their unique twists on the classic formula.
What was left was destruction.Seven warehouses holding millions of gallons of whiskey were destroyed, as well as the distillery itself. That added up to 2% of the world’s whiskey and 15% of Heaven Hill’s storage capacity. The value of the losses totaled around $30 million. With the biggest family-owned bourbon company reeling from the accident, the rest of the bourbon industry had a choice to make.
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