Luxury has always been a rarefied world that few can access. And as it was in the store, so it was on Wall Street, where the average investor could not easily bet on big European stalwarts like LVMH, which trade in Paris — Tema Global is changing that.
and Hermès, but also Ferrari, spirit makers Pernod Ricard and Kweichow Moutai Co., beauty giant L’Oréal and more.
“What makes luxury so resilient today is geographic diversification, but also demographic diversification,” said Maurits Pot, chief executive officer and founder of Tema. “First-time customers are younger, they can participate easier, they can participate quicker and ultimately the category is becoming more accessible financially.
“If you think about how wealth portfolios of wealthy Chinese people are structured, it’s very different to how American portfolios are structured,” Lastra said. “In China, a lot of it has to do with real estate.”
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