Fresh scents, clean conscience! Fragrance brands are stepping up their sustainability game. ♻️
and Calvin Klein, with a genuine commitment to sustainability, seeking to make their mark in a new way: with an informed approach that focuses on renewable packaging, minimal waste, and ethical sourcing.
“My trigger is words like ‘sustainability’ and ‘green’ and all this kind of stuff,” Tupper says. “There’s an awful lot of head scratching and endless meetings over the verbiage that we use to talk about our concern for the environment and how we manage it within our companies, but really, it’s all about waste.”
“The same thing is true of our skincare collection,” says Tupper. “The only thing that’s actually printed on the glass bottles is the logo, but what the product is on the inside, that’s a label that can be affixed, so we’ve been extremely mindful about our use of materials plus, we only use one bottle shape and one actuator for three different textures.”takes a slightly different approach, blending a limited amount of one genderless eau de parfum each season.
Others have decided to try the scientific method, working with biotech companies such as Conagen to develop clean and cost-effective “natural” fragrance ingredients from inside a lab. The evolution of synthetic biology has allowed such companies to create mimics of the real thing, such as methyl jasmonate—a fragrance that evokes the same tea-like, moon-blooming scent of white jasmine petals—as well as a musk alternative that eliminates the need to source from animals.
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