The conversation surrounding Andrea Riseborough's Oscar nomination has reached a fever pitch, with the Academy stating they will be “conducting a review of the campaign procedures around this year’s nominees.”
also tweeted about the movie using similar language.
What became obvious is that even though this is being labeled as a grassroots campaign without a lot of money behind it, it’s still athe wife of the film’s directorwas one of the biggest advocates for the film, reaching out to her wide network. McCormack is a veteran actor who starred in TV series likeRiseborough’s PR team, agency, and manager also used their networks, and the awards PR firm Shelter was brought on to coordinate the campaign.
According to the report from Puck, an email being sent out to A-list talent encouraged as much social media promotion as possible: “If you’re willing to post every day between now and Jan 17th, that would be amazing! But anything is helpful, so please do whatever makes you comfortable. And what’s more comfortable than posting about a movie every day!”
It was an almost unheard of way to campaign for a film—most studios launch awards campaigns that begin at the fall festivals and continue for months with screenings and events and lots of press—but they were successfully able to get many influential actors to endorse the movie, just as voting opened.
Some of the rules are quite specific. For example, only one mailing can be sent out to voters per week; a film’s synopsis has to be “300 characters or less including spaces.” Others leave a bit of room for interpretation. There are a couple of rules that could possibly be relevant vis-à-vis thecampaign.
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