Marvel Comics is seemingly taking the 'any publicity is good publicity' approach after pages from Amazing Spider-Man #26 leaked online today. But... is it?
. Killing her at a time when an audience magnitudes larger than the regular comics-reading audience is interested in the character feels like a pretty weird move from a marketing standpoint, especially when that interest likely means that Kamala’s death is going to be undone relatively quickly.; alongside the likes of Miles Morales, its breakout teen character; and, of course, a young woman—as part of, to further the story of Peter Parker.
Killing off such a prominent and influentially representative character at all, even temporarily—let alone not as part of a publisher-wide event or even in her own comic, but instead a book where she is an infrequent supporting guest character—is a move that is just as likely going to have fans reacting in anger as it is going to draw attention through shock.And that attention is seemingly exactly what Marvel wants to court, positivity or negativity be damned.
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