A look at the menu innovation driving KFC Global's sales momentum:
KFC is able to set this pace because it has 18 food innovation teams throughout the world filled with culinarians with big imaginations. Simultaneously, the company stringently adheres to its brand standards , thanks to a four-person Food Innovation Team based out of its Dallas headquarters.
Jacinta Pounsett is the senior scientist for FIT, working with KFC’s markets to develop a nutrition strategy and identify opportunities for innovation. She started her career with KFC Australia. Indeed, the way KFC approaches innovation is not centralized. The cuisines are different, as are the cultures and preferences.
“We spend time working on how to elevate our 11 herbs and spices for each market. Our strength as a global company is leveraging food innovation and marketing teams around the world to have a better understanding of what consumers prefer,” Basurto said.
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