A Florida woman is suing Kraft Heinz for misleading advertising, saying its Velveeta microwavable mac and cheese takes longer to prepare than 3.5 minutes.
"As a result of the false and misleading representations, the Product is sold at a premium price, approximately no less than $10.99 for eight 2.39 oz cups, excluding tax and sales, higher than similar products, represented in a non-misleading way, and higher than it would be sold for absent the misleading representations and omissions," the court filing reads.
The lawsuit seeks more than $5 million in damages and looks to cover consumers in Alabama, Georgia, North Carolina, South Carolina, Utah, New Mexico, Alaska, Iowa, Tennessee and Virginia who purchased the mac and cheese cups during the applicable statute of limitations period. It says there are more than 100 such customers since the product is sold online and in stores across the country.
"There are a lot of people that may feel this is just a little fibbing and not really a case and I get that," he wrote."But we are striving for something better. We want corporate America to be straightforward and truthful in advertising their products."
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