A Fitness Startup Pivots to Video Amid Covid-19

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A Fitness Startup Pivots to Video Amid Covid-19
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'...a lucky stroke for solopreneurs hard hit by the lockdown.'

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Bateman had already been hosting online webinars for instructors, which got her thinking."I was like, 'OK, we've got to get these instructors paid--that's the mission here,'" she says. Almost overnight, LubbDubb became a directory for online classes taught via Zoom. Other sites like Seattle's Namastream and Los Angeles-based Glo have been offering online yoga and meditation classes for several years, so students are already acclimated to the idea.

Hannah Muse, a yoga instructor based in Santa Cruz, California, says she normally teaches in-person classes for about 40 to 50 students. The first time she taught an online course booked through LubbDubb, 140 people signed up. Muse charged $8 per person, but shared the Zoom link as a"scholarship" to anyone who said they couldn't afford it. She's now teaching three to four courses a week online.

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