A fake Sweetgreen franchise raises questions about Chinatown gentrification and labor disparity

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A fake Sweetgreen franchise raises questions about Chinatown gentrification and labor disparity
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Artist Alexander Si's latest piece is a life-size installation of a Sweetgreen eatery at the Manhattan art gallery Chinatown Soup. Si said he hopes people stopping to see his work think about the invisible labor force behind large corporate chain stores.

Asian-American artist Alexander Si recreated a familiar restaurant franchise in the gallery Chinatown Soup.Asian-American artist Alexander Si recreated a familiar restaurant franchise in the gallery Chinatown Soup.For Alexander Si, an Asian-American artist who spent most of his life in China and Canada, visiting the fast-casual salad chain Sweetgreen can be a strange experience.

Si moved to Chinatown around three years ago, and now works on projects inspired by aspects of American popular culture that have made an impression on him as an immigrant. On the opening day, Si hired five performers to dress up as Sweetgreen employees, with a manager yelling “sweet” and a group of employees yelling back “green” in an effort to garner enthusiasm in a corporate work environment.

He hopes that his installation raises questions about the effects of corporate chains entering micro-neighborhoods like Dimes Square.arrowElizabeth Shwe

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