'The New Vanguard is a creative coalition that seeks to unite Black and other POC creatives who currently work as separate entities under one banner. ' | yungnoodlecup
The higher I climbed up in corporate America, the less I saw people who look like me. The higher I climbed, the more I realized that we have the capabilities to do this ourselves. It’s not rocket science at the end of the day. It’s really understanding what the scope of work is—understanding the brief—and it doesn’t take a team of 100 people in a five-million-dollar building to actually create this work.
I also realized that we’re taking advantage of this talent—agencies take on the fuller budget scale of the scope of work, yet the artist only gets a small fee.
I think that was the biggest strong point for us when we started the New Vanguard—saying, “We need this creative coalition in Chicago.” There is just a lack of not only representation as you climbed up, but there was a lack of ownership and resources and tools in Chicago. We had to go to either New York or LA or Miami to have some of these resources.
We never properly got the resources or the tools that we deserve. That’s why it’s so important for us to do it here—to start with our own people to have that proper representation. We’re talking about a fully diverse team from Chicago, who are actually creating new change and telling stories better than some of these agencies are. And that’s the real purpose of why I started this whole thing.We call the New Vanguard a creative coalition because we see it like a union.
We really look for work ethic. We’re very particular in making sure that the talent we’re looking at has an undeniable work ethic and is looking to scale, but at the same time has a beautiful story and a perspective that’s beyond Chicago. We want to make sure that our talent is thinking beyond the walls and streets of their neighborhoods.
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