Jennifer Zepedea is the founder of Project Creativa and she shares the 4 tips that will help elevate your brand.
The words “look and feel” have probably come up in conversation as you navigate how to best brand your business or startup. What you actually understand those words to mean is instrumental to how you approach creating the visual footprint for your business.
“I come from a first generation Latino household where all I saw was the hustle of entrepreneurship,” explains Zepeda. “I came to love everything behind building a brand, its mission, its values and growing a customer base from what I saw my parents do with their own small Latino candy store.” Telling your branding expert that you’re open to anything is a misstep you want to avoid, according to Zepeda.
“When developing a brand identity for the first time, you are essentially designing the personality of your brand,” explains Zepeda. “It is key to distinguish what personality it is that will attract not only your target demographic in terms of age, income and lifestyle but that which will speak to the problems you are providing a solution to. Ask yourself what are the desires and goals your potential client has that your product or service will allow them to achieve or resolve.
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