For luxury watches, you only profit when you sell them for a price higher than the one you paid for them
Say “investment” and what comes to mind are securities such as stocks, bonds, commodities and funds. But apart from these popular and well-known instruments, there are also other, non-traditional assets that can be traded and held as investments.
One: The retail price for the models you own goes up, allowing you to sell your pieces at a more favourable price but still high enough to make a profit. As you can see, luxury watch investing pretty much depends on the sublime interplay between supply and demand, the patterns of which will take time and patience to learn. Therefore, don’t go blowing your bonus on some new pieces and expect to turn a quick profit come Christmas.It depends on who you ask.
The best luxury watch brands, such as Rolex and Patek Philippe have been shown to outperform other investments, including real estate and the S&P 500. Also, unlike stocks or commodities — which are traded over a regulated stock exchange — luxury watches can only be traded on the largely unregulated secondary market, which you have to access through second-hand sellers, watch collectors’ forums and e-commerce platforms like Carousell.
This is important for gaining a clear-eyed view of what you’ll be getting yourself into, which is arguably even more crucial for hobbyists, who may have developed some blind spots due to their fan loyalty.As outlined above, luxury watches are highly illiquid, which means you should ensure that you can afford to wait for the right time to sell.
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