Part of the retailer’s new “Anything Flows” campaign, the brain-freeze-inducer’s newest look is full of “eccentric colors and eclectic vibes,” according to the company.
America’s largest convenience store chain has dropped something new to cool us all down, just as summer starts heating up.
On June 12, 7-Eleven announced that its iconic Slurpee cups are getting a makeover. Over the years, Slurpee cups have gone through a total of seven changes from the drink's debut in 1966. While always bright, each cup reflects its decade, with the '80s and '90s cups looking perfectly vintage. The company then turned to a pair of colorful pinwheel designs for its cups in the early 2000s.
The Slurpee cup’s last redesign was in 2019, when the company says the Slurpee’s “free spirit and bold attitude were activated” in a maze-like design. This year sees a more simple and boldly colored Slurpee cup with an updated and smoothly bold Slurpee-like “S” logo.
“Created from the idea that no matter what your flow is, Slurpee drinks have a flavor to match, the new ‘Anything Flows’ campaign features a refreshed look and feel and omnichannel campaign,” writes 7-Eleven in a news release. This refresh includes new ads and campaigns in addition to two new designs for the small and large Slurpee drink cups.
If you want to experience the new cup ASAP, you can get a $1 small Slurpee delivered directly to your door by downloading the 7NOW Delivery app — but if you’re gonna go through all that effort, you might as well treat yourself to a large, right?Washington, D.C. native Joseph Lamour is a lover of food: its past, its present and the science behind it.
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