More celeb collabs, less plastic, and lots of chicken are on the 2023 menu.
"We're focused on putting McDonald's at the center of culture," Tariq Hassan, chief marketing and customer experience officer for McDonald's USA, said in a statement."Plastic waste reductionThe global leader in fast food sales is looking to take their sustainability efforts to the next level,."McDonald's is currently testing strawless lids for our cold beverages in select U.S. markets," a company rep explained in a statement to Restaurant Business.
"These lids help optimize our packaging and eliminate the use of small plastics. New lids in the test phase have a pullback tab which can be kept closed to help prevent spills, especially for McD's fans on the go. A small opening allows for easy sipping to quench your thirst between Big Mac bites. Along with plastic straw reductions, the company is also looking to potentially phase out plastic toys as well.
It all comes after pandemic numbers drove up the desire for a more convenient McDonald's experience; before the pandemic, drive-thru represented 70% of the order for McD's, after the figure is close to 90% for mobile ordering and delivery, and takeout.
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