UK biz says folks know the difference between fixed and mobile broadband. Do they, though, asks ASA?
The ASA said that it had:
... considered that there were hybrid broadband routers on the market that had a broadband connection that was backed up with a 4G or 5G connection and that therefore mobile technology and home broadband could not be entirely separated. We also considered that consumers would have a limited understanding of broadband technology, and how it worked, and would likely understand that they would get a broadband connection using an innovative 6G mobile internet technology.
The Brit company said its internet services were delivered over networks operated by group companies"which had full fibre distribution and core networks and used the local access network with fixed wireless technology. They said that since 2019, the local access network used mast infrastructure in public footpaths.
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