Why not make a little money off of the clothes and accessories you likely won't wear in the future?
Author:Maria BobilaPublish date:Sep 25, 2017Updated onOct 15, 2018With a new season upon us, chances are you're in the process of attempting to flip your clothing and accessories into a brand new wardrobe. So why not make a little money off of the items you likely won't wear in the future?
For starters, find a place in your household that has good light — a well-lit room or a clean space near a window, for example. Masha Roush, who sells vintage items on Depop from her home in Tennessee, prefers taking pictures outdoors at sunset, or "the golden hour," as she calls it. "It's better to take photos in natural lighting to show the true color of the product," she says. "My house is made of wood, and everything just shows yellow.
Be Very, Very Specific With ListingsWriting copy for your listings is a fine balance between being conversational and totally up front about the condition of the products you're selling. Not only do you want to describe exactly what you're selling in a friendly way, you also should offer styling suggestions to help market the item, says Karis. Giving a frame of reference will help potential buyers see the value of a product better.
Pricing Items Involves ResearchWhen it comes to figuring out prices for pieces that will be sold online, every seller has a different approach. For Karis, it's less about to how much she had paid for an item and more about its versatility, uniqueness and demand. On Grailed, Joe refers to the online marketplace's price comparison feature , which shows how much a similar item has sold for over time, if you're unsure about pricing your goods.
Be Smart About ShippingSure, you could send off your sold item in a shipping envelope and call it a day, but if you want to take your online marketplace business to the next level, then consider investing in branded packaging. "Super-cute packaging is another thing that customers appreciate," says Colleen, who usually wraps all of her shipments in plastic, then tissue paper, along with a business card and a thank-you letter.
Be Active to Build a FollowingMost online marketplaces are built around its community of buyers and sellers, so being an active participant will always help get more eyes on your shop's page, whether it's frequently updating your listings, following and commenting on other sellers' pages for support, responding to customer inquiries in a speedy manner or diving into conversations on a comment thread or forum.
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