Each of us can develop the ability to influence — even without having formal authority.
created by professional speaker Traci Brown makes a compelling case for why companies should hire her. We are influenced by others who are in similar situations. What other organizations are already taking action, and how can you demonstrate that your product or recommended project is benefiting them?
to bring teams together and foster a sense of trust and connection, even amidst the uncertainty of layoffs.One of my favorite persuasive tools is the “I know what you’re thinking” strategy. Use your knowledge of your client or industry to relate to what may be holding them back. Say something like, “When we decide to move forward, our next steps will be the following.” This helps the decision-maker see themselves in the process and makes it easier to say yes.Orit practices consultative selling, when a sales professional acts more like an adviser than a salesperson: instead of pushing a specific product, they will first seek to understand their potential customers’ pain points before recommending a variety of solutions based on their customers’ needs.
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