5 tech platforms capitalizing on the virtual workplace by making internal comms look and feel more like customer-facing marketing tools (by macollvie)
Smarp, headquartered in Helsinki, Finland, delivers curated information to its customer's employees by customizing the content that each user sees or receives.
Using AI-enabled content and aggregators, Bin added, employees received news and policy updates relevant to them, while Smarp's analytics helped communicators adjust the content, formats, and processes for particular groups. "The need for this type of solution has definitely been validated," Bin said. "The ecosystem is so complex for communications technology that these platforms do different things in different ways. It's a really tough place to navigate."New Zealand-based SnapComms specializes in providing targeted tools, templates, and widgets to meet specific audience needs.
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