So many freelancers and business owners could be getting amazing press coverage and reaching their target market but they haven’t worked out how to pitch their PR story. As an editor and journalist, let me share five PR tricks that most freelancers and small business owners don’t know about...
Share to facebookNewspapers Stacked on Computer Keypad. Open Laptop and Magazines with Headlines and Articles. Tabloid Journals with News and Notebook Connected to Internet - Concept for Information and CommunicationWhen it comes to selling your product or service, you need to find a way to reach your audience. You can do this by spending loads of money on adverts or you can pitch your business to the press and get them to publish an article about what you’re doing.
So many freelancers and business owners could be getting amazing press coverage and reaching their target market but they haven’t worked out how to craft their PR story and pitch it to the right people. The idea makes sense: put together a compelling story about your work and send it out en masse. Someone will want to write up your story. Except if you can’t be bothered to target that specific editor and publication—why should they respond to your blanket mail-out?There’s a news story about something in your industry—for instance, your business focuses on mothers’ mental health and the government releases a new report on maternal health.
Instead, contact the opinion editor directly or make yourself an expert in your field—the person that editors come to directly when they want a comment piece on an issue within your sphere of work.There’s a temptation to only strive for the best with PR; to pitch relentlessly to the national news, magazines, and websites with millions of readers. It's worth a shot, and it’s great if you do get featured—for your profile, and potentially for sales.
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