The grant helps businesses increase customer footfall through community activities.
SINGAPORE – Some 40 heartland merchants have applied for a new grant to conduct activities in community spaces to bring out the unique aspects of each heartland precinct and to involve the community.It helps merchants increase customer footfall through community activities and tap professional services such as event management and auditing. The grant defrays up to 50 per cent of eligible costs for selected initiatives by these merchants, capped at $10,000 per project.
Minister for Manpower Tan See Leng, who visited the bazaar on Sept 21, said that with about 85 per cent of Singaporeans living in Housing Board flats, it is important to encourage heartland businesses to tap the placemaking grant. Co-founder Chng Ying Tong, 32, told The Straits Times at the bazaar: “The crowd has been awesome. We started doing pop-ups only this year, and the people here said they are enjoying the event.”
Another enterprise which has benefitted from the grant is Quan Shui Wet Market, which began in 1968 as Quan Shui Fresh Pork when it was founded by Mr Oh Quan Shui. Quan Shui’s general manager Neo Jun He, 32, said the grant helped to subsidise his marketing materials like banners and signboards, broaden his outreach and test the market.
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