Cognitive Dissonance was defined in 1957 and has four primary signs that include decision making and learning new information.
in which participants would do boring and tedious activities for 30 minutes. They then asked participants to lie and tell a waiting participant that the task was interesting. Festinger paid some participants $1 and others $20.
Festinger predicted and confirmed that the people who were paid $20 did not experience dissonance because they were rewarded and felt justified about lying. They also had no problem describing the task as boring. However, those paid only $1 convinced themselves that the activity was interesting to avoid the dissonance they felt if they didn’t believe the lie itself.
In the end, the experiment led to the idea of cognitive dissonance and identified this clash of cognition.of cognitive dissonance. All these situations create internal struggle and threaten a person’s identity.One has no choice but to engage in something they disagree with and go against their beliefs.One is faced with making a difficult decision between two options and will justify one option in their mind to convince themself that it is better.
Another area of the brain that is involved in alleviating inner mental conflict is the dorsolateral prefrontal cortex, which is connected to cognitive control. When researchers stimulated this part of the brain using4. Cognitive Dissonance Management Techniquesdissonance. Changing a belief is the easiest technique, but if the belief is strong, that is more difficult to do.
These methods help to align beliefs and actions so they are in harmony rather than conflict. Resolving dissonance can prevent bad decisions and encourage better decision making. Our instincts to resolve internal mental discomfort can therefore serve as a motivator for making constructive changes.
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