Embracing consumer demand for more sustainable packaging — and leaning into it as a brand — is a way for smaller companies to stand out in the crowded beauty field. Presented by LenovoThinkPad in partnership with VerizonBusiness.
Ubias, Masi, and other beauty experts interviewed by Insider say that while the push for sustainable packaging in the beauty industry has been ongoing, the pandemic accelerated the discussion as people stayed home, consumed more health-and-wellness information on social media, and prioritized self-care routines. . This means beauty companies need to consider the sustainability of their shipping materials, too.
is one startup that works with smaller companies, some of them beauty brands, to provide reusable packaging. Boox told Insider it's grown its business from providing 75,000 packages a year to 2 million in 2022. Matt Semmelhack, the company's cofounder and CEO, told Insider it's a drop in the bucket now, but a wave is coming.
"It's going to seem like overnight to the average consumer, but there will be a big shift in the next 10 years with more sustainable, reusable packaging," Semmelhack said.Subscribe to push notifications
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