Designer Phillip Lim is opening the doors of an immersive gallery experience, “A New York City Vibration,” to the public at 199 Chrystie Street this weekend.
“Jiro is an amazing photographer who I have wanted to work with forever. He captures really ephemeral moments of the city he calls home, which is perfect, because what we’re trying to do, too, is search for that vibration or new ideas and tension to bring out new conversations.
The activation will begin Friday evening with a private viewing for the brand’s community, VIP and media, followed by a public opening Saturday through Sunday . The weekend event is presented in partnership with Farfetch Group’s Farfetch Platform Solutions, which has been Lim’s technology partner to power his brand’s e-commerce, digital marketing and global operations since 2019, as well as Seedlip, Johnnie Walker and Tanqueray.
“When most people think of Farfetch.com, it’s for the Marketplace, but we also have this b-to-b business unit, which is Farfetch Platform Solutions, where we take our platform we’ve built for the marketplace and white label it out for brands and retailers.has always been a great partner of ours — it was about taking what they had built for the U.S.
“For us, this event was a way to express the partnership of how we work together. We’ve been long-standing partners and it really is bringing experience to real life. The way they think about their customer base — how they give a global experience in-store and online — so it made sense for us to do something together in this event space of bringing that technical and digital together in real life.
Lim said the event certainly is not “a soulless marketing activation,” but rather a way to bring his community, as well as new demographics of people and partnerships, together while “cementing and confirming why we love to live here and are proud to be a NYC brand.”
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