Slowing DTC genetic testing sales could be driven in part by waning consumer interest and customers' data privacy concerns:
equal 14% of its workforce, and come amid falling sales figures — which may be linked to a slowing direct-to-consumer genetic testing market: For instance, back in August 2019, Illumina — which develops the decoding system that serves as the backbone for most genetic testing companies — Business Insider Intelligence
High price points and limited long-term use could help explain declining sales in the DTC genetic testing market. The cheapest tests available from DTC genetic testing giants Ancestry and 23andMe come with a price tag of nearly $100 — but the tests analyze of a person's entire genome, and focus only on a sect of genes that researchers have identified as posing health risks.
And genetic testing firms have been criticized for insufficient data security measures. Back in 2017, Senator Chuck Shumer a letter to the Federal Trade Commission urging the group to ensure that genetic testing firms' privacy policies are transparent and fair to consumers.
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