2024 Sueños Music Festival celebrates the rise of regional Mexican music and a love for reggaeton

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2024 Sueños Music Festival celebrates the rise of regional Mexican music and a love for reggaeton
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Concertgoers hold a Mexican flag as Bizarrap performs during the Sueños Music Festival at Grant Park on May 25, 2024, in Chicago.

Stephanie Ramos, 29, poses for a portrait at the Sueños Music Festival at Grant Park on May 25, 2024, in Chicago. Mayor Brandon Johnson gets a snack from a food truck while attending the Sueños Music Festival at Grant Park Saturday, May 25, 2024, in Chicago. Celezte Degollado, of Seattle, dances during the Sueños Music Festival at Grant Park on May 25, 2024, in Chicago.

Artists like Pluma and young Mexican American singers like Xavi and Ivan Cornejo, who performed to a thrilling crowd on Saturday, have crossed over into a more mainstream market., Junior H and Grupo Firme performed on closing day, putting on a unique show that left the crowd wanting more. This year, Puerto Rican rapper Young Miko and Rauw Alejandro closed the first night to an excited crowd that danced and sang along to their lyrics. Despite the rain and thunder on Sunday that delayed the opening, festival goers lined up again to try to get a front stage view of some of the top artists, including the anticipated acts from Gabito Ballesteros, Maluma and Pluma.

The two-day festival, taking place over Memorial Day weekend, is presented by the producers behind Baja Beach Fest, Chicago’s Reventon Promotion and C3 Presents, the Live Nation subsidiary that also puts together Lollapalooza. Organizers reported the festival brought in $120 million to the local economy in 2022 and created 1,000 jobs, and also contracted dozens of local food and beverage vendors.

Gamino is a first-generation Mexican American from Michoacan and Guerrero who grew up listening to regional Mexican music.

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