As this year's tin-top championship begins, boss Alan Gow talks new developments on- and off-track
Alan Gow, boss of the hugely successful Kwik Fit British Touring Car Championship for all but three of the past 34 seasons, is the personification of a decisive leader. He spends most of his time making clear, quick decisions aimed at improving what is widely acknowledged to be the world’s best car competition of its kind. For decades, his authority has been every bit as great as Bernie Ecclestone’s was in his Formula 1 heyday.
is taking a gigantic publicity and marketing leap by making every one of the season’s 30 races – over 10 race weekends – available to the vast global audience of TikTok, the Chinese-based social media phenomenon. It’s a move so full of promise that even Gow hesitates to quantify it, beyond enthusiastically labelling it “a game-changer”.
’s 2024 innovation? Not a bit. The series sets off this year on a thorough and detailed sustainability plan aimed at achieving full carbon neutrality in time to meet national targets. Gow is acutely aware that the
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