Toyota also expects the plug-in Prime to be capable of up to 44 miles of electric range, a huge improvement over the 2022 model's 25-mile figure.
The top XSE Premium trim now starts above $40,000, representing a $4620 increase over the 2022 Limited model.The debut of the fifth-generation Toyota Prius in November brought flashy new bodywork, with the plug-in Prime model packing a beefier 220-hp powertrain. This week Toyota revealed pricing for the 2023 Prius Prime, with the improved performance and sharp styling coming at a significant price increase.
The added power—which shaves the sprint to 60 mph from a 10-second trudge down to a claimed 6.6 seconds—sees the Prime rebranded as the sportier model, swapping the LE, XLE, and Limited nameplates for SE, XSE, and XSE Premium trims. The base SE now starts at $33,445, a $3580 bump over the outgoing base Prius Prime. Stepping up to XSE brings a $36,695 price tag, a whopping $5050 more than the previous XLE trim.
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