The 2023 Toyota Crown courts controversy:
, a jacked-up four-door coupe-roof sedan that looks like a 1999 Subaru Legacy SUS and a Local Motors Rally Fighter had a baby. The fact that this thing succeeds the Avalon reveals a lot about Toyota corporate culture right now, which we imagine as Rumspringa in Toyota City. What will it build next, and will it be the result of a dare?
The Crown—a nameplate that dates to 1955 in Japan—is 3.7 inches taller than a Camry and twice as extroverted. The high-riding stance is mostly posturing, given that the Crown's ground clearance is only 5.8 inches, just a tenth of an inch higher than the Camry's. But its optional 21-inch wheels look concept-car enormous on a vehicle this size, and the Platinum model's available two-tone paint brings some Maybach attitude to the near-luxury-sedan segment.
Like the old U.S.-market Land Cruiser, the Crown is built solely in Japan, at the Tsutsumi plant. And perhaps Toyota hopes that the Crown might capture a few orphan Land Cruiser owners in search of that signature anti-brand-snob Toyota luxury experience. Crown pricing starts at $41,045 for an XLE and ranges up to $53,445 for a Platinum. Is that too expensive for a Toyota sedan?We'd say not, but the Crown's value proposition is up for debate as much as its style.
To that point, you don't offer two-tone paint if you're looking for unanimous consensus. That option, only available on the Platinum, brings a gloss black hood, roof, and rear decklid, set against extroverted lower-body colors like "Bronze Age." The two-tone paint costs $550 extra, and we'd say it's mandatory. But we'd be happy to argue about it.
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