Basically, Porsche couldn't get the rights to the Safari name, so it had to pay a famous rally organization for Dakar.
Indian automaker Tata Motors holds the copyrights to the Safari name and refused to letTo use the Dakar name, Porsche needed permission from the organizers of the Dakar Rally and had to pay an undisclosed amount for the rights.after the Dakar Rally makes sense. After all, it's one of the most famous motorsport events. What some people might not know, however, is that the 2023 Porsche 911 Dakar was almost called the 911 Safari. That is until it wasn't.
Despite all that, Dakar was not Porsche's first naming choice. Instead, the company originally wanted to call it the 911 Safari,. Unfortunately, the Safari name wasn't available, as it remains locked behind a copyright owned by Indian carmaker Tata, which produces an SUV called the Safari. “We talked to them [Tata],” 911 Dakar program director Thomas Krickelberg told Edmunds. “But they didn’t give us permission for that. That was option A. And then we switched to Dakar.”With the Safari name out of the running, Porsche was left to search for other, equally stirring titles. That's when Porsche landed on Dakar. However, in another unfortunate turn of events, that moniker was also taken. So, the German automaker had to jump through some hoops.
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