Marketers are looking to be certain that they are truly tapped into the latest thinking and technology
While there was a fair amount of pitch activity over the past 12 to 18 months, it hasn’t caught up to pre-pandemic proportions. Indicative of the marketing industry having navigated the changes Covid brought and being more ready to engage, we expect more pitches early in 2023.
However, for right now and into the first part of 2023, there will be a bit of a run on the smaller pitches, particularly with regard to anything data and digital. My sense is that it’s all part of marketing and a sector marketers do need to explore. In 2022, a lot of growing up took place rapidly, and there’s a greater maturity in the industry now. Many agencies have reduced in size of staff and premises, and their cost base isn’t as punishing as it was three years ago. That’s a good thing.Wishing for some stars
It’s a great opportunity for local businesses, as has been seen in the US for the past four years. It’s something that will require ad agencies, marketers, public relations and communications specialists to glean knowledge of quickly to provide services. By creating opportunities to see the C-suite at work and be a part of shared imagination and innovation, enthusiastic staff will want to be thereFinally, the big “work from home” debate will continue this year, as some leaders in the marketing and agency side succeed in getting their staff to come back to the office, though others appear to be considering their stance. It’s clear that in these industries, creativity is enhanced by being in contact with colleagues.
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