Last year as multiple markets legalized cannabis, many pundits believe legalization is near. But not everyone. One longtime investor believes that 2022 will be the year of consolidation and competition. Find out why.
Last year multiple states legalized cannabis and as a result, many industry pundits believe federal legalization may be increasingly near. Yet not all share this view. For instance, Richard Batenburg III, chief investment officer of Cliintel Capital Management Group, a Denver-based venture capital firm, believes legalization may be a lot further off than we think. Batenburg, who has been investing in cannabis since 2015, contends that 2022 will be a year of consolidation and competition.
Creating an emotional connection with consumers will continue to be key to success in cannabis, much like any industry. But in cannabis, brands must also create a strong connection with budtenders, who are highly influential in shaping consumer’s buying preferences. You can spend all the money you want on marketing, but if the budtender suggests a different product, then you can’t win.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why the 2022 Album of the Year Grammy Category Is So CrowdedIn the latest episode, BillboardExplains why so many names are listed under the 2022 GRAMMYs album of the year noms
Read more »
10 Preppy Outfit Ideas for New Year’s Eve 2021 / 2022 » Fashion AllureIf you’re in for a preppy night of celebration, there’s no need to stress when deciding what outfit will turn heads. Take a look at the following list of preppy outfit ideas for New Year’s Eve to say goodbye to 2018 in style.
Read more »
The International Woolmark Prize Announces Its Finalists for 2022The prestigious International Woolmark Prize has a new theme for 2022: “Play.” Meet the seven designers IWP selected from hundreds of applications to compete in this year’s competition.
Read more »
Trump pulls strings behind the scenes to help loyal 2022 candidatesFormer President Donald Trump has taken his involvement in 2022 Republican primaries to a new level as he works to permanently mold the GOP in his image. Beyond Trump's public efforts to oust Republican incumbents he considers disloyal, he has quietly tried to clear potential GOP threats to his endorsed candidates and encouraged others to run against his enemies.
Read more »
Vetements RTW Fall 2022The Vetements fall 2022 collection felt like a manifestation of Kim Kardashian's viral Met Gala moment.
Read more »