The Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.
Ahead of the 2022 Oscars, fashion expert Roshumba Williams breaks down her picks for the top 10 best-dressed women on Hollywood's biggest night.
TikTok is a more suitable platform to elevate the movie industry compared to other social media platforms because it promotes interpersonal connection through physical entertainment. Other platforms promote interpersonal connection through narrative experiences, Ferraz said. TikTok is also designed to allow creative edits in-platform, making it especially popular with budding filmmakers, Feldman said."It allows you to edit everything -- the way that it's designed, a lot of it is meritocracy," he said.With the Oscars happening this weekend, some movies have already won the popularity contest on TikTok. And a film industry trying to rebound after the pandemic is paying attention.
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