Hey Alexa! Who would have guessed it's convenience, not totalitarianism that would bring all-seeing eyes into our homes?
. George Orwell's novel describes a dystopian surveillance society as a warning, and Apple positioned itself as a counter to that disturbing future. But here's the thing: 2019 looks a lot likeOrwell published one of the great English-language novels on June 8, 1939, 70 years ago today. His book details a society perpetually at war, ruled by an enigmatic figure known only as"Big Brother.
When Steve Jobs and his upstart rebels at Apple used the framework of Orwell's book to tell a dark story about conformity in the computing world, itdistant. In Apple's famous ad, a hammer-wielding champion blows apart massive screens showing the sneering face of Big Brother., with its goofy suits and Alf and Talking Heads videos on MTV.
Look beyond the Big Brother we've elected and you'll see that we've built the surveillance society we've feared for so long—and maybe it's not such a problem after all. We live in a world where devices are constantly listening. The power of voice control is profound, allowing us to check whether we locked the garage door simply by speaking aloud. We're worried about digital eavesdropping – which is partially why Amazon just allowed you to ask Alexa toFar from being clobbered into submission by a totalitarian regime, we've sacrificed our privacy for the sake of convenience.
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