One of four traveling road show cars from 1970 and '71, the 1970 Plymouth 'Cuda 440 Rapid Transit concept emerged after 50 years to earn big money on the auction block.
Following its rediscovery after decades in storage, the 1970 Plymouth 'Cuda 440 Rapid Transit concept sold for $2.2 million at Mecum's 2023 Indianapolis auction.
The customized 'Cuda is one of four show cars built for the Rapid Transit System Caravan, an extension of an that toured auto shows and car dealerships in 1970 and 1971 promoting Plymouth's muscle cars. Along with the 'Cuda, the Caravan included customized versions of the Plymouth Duster and Road Runner, plus drag-racing star Don Prudhomme's Plymouth funny car.
For the Plymouth, Miller added mud flaps and created a new nose and a new front pan with split spoilers—all made from steel. Other modifications included low-mounted driving lights, custom taillights, side pipes, a fake parachute, wheelie bars, and Cragar wheels with wider tires in back.An early-build example, the 'Cuda Rapid Transit is powered by a 440-cubic-inch V-8, which is believed to be the factory engine, and it inhales through a Shaker hood scoop.
Following the conclusion of its promotional duties, the show car fell off the radar. It's thought to have gone into storage in 1976, and didn't emerge until earlier this year. The auction listing said it was in mostly original condition, with 976 miles on the odometer and the original paint. That explains the $2.2 million hammer price, which is a lot even for a 'Cuda. Then again, it is part of Mopar history.
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