It's time to dispel these popular myths about creativity that make it seem so mysterious and out of reach
Brainstorming in a group generates more ideas than if people were thinking by themselvesThe scientists recruited 1417 people from six countries to indicate whether they believed the 15 falsehoods were true or false. They found that creativity myths were judged to be accurate by approximately half of the people surveyed. The researchers state:
The highest approval was observed for ‘Brainstorming in groups generates more ideas than if people were thinking alone' . People further substantially endorsed that ‘One is most creative when with total freedom in one's action’ , ‘Children are more creative than adults’ , and ‘Most people would not be able to distinguish abstract art from abstract children's drawings’ .
Alternatively, people were most likely to disagree with the notion that ‘People have a certain amount of creativity and cannot do much to change it' and that ‘Creativity tends to be a solitary activity' . The researchers also found some interesting country-by-country differences. For instance, respondents in the United States were most likely to endorse the myth that ‘Creative ideas are naturally a good thing’ and that ‘Creativity cannot be measured.’ On the other hand, Chinese respondents were most likely to endorse the notion that ‘Creativity is essentially the same thing as art.’“A ‘naivety’ conceptualization of creativity is problematic for two reasons,” say the authors.
First, relating creativity to childlike behavior and chance implies low appreciation for the hard work behind creative achievements. Second, it externalizes relevant factors in the development of creativity. Emphasizing the role of inspiration rather than active engagement may undermine creativity by suggesting we need to wait until creativity hits us with a ‘Eureka’-experience.Benedek, M., Karstendiek, M., Ceh, S. M., Grabner, R. H., Krammer, G., Lebuda, I., ... & Kaufman, J. C. .
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