From patmcgrathreal to fentybeauty.
While things are certainly still far from perfect, the last few years have raised the bar when it comes to diversity and inclusion in the beauty industry. And while we can surely thank the Fenty Beauty effect for disrupting color cosmetics by demonstrating what complete shade ranges really look like, Black-owned beauty brands have been doing the work to show up for Black folks in the beauty space for decades — and continue to do so to this very day.
While The Lip Bar's collection heroes have always been — as the name suggests — its lipsticks, the brand's first-ever range of eyeshadow products is just as impressive. Launched in celebration of The Lip Bar's 8th birthday, liquid eyeshadows and an eyeshadow palette were released as an extension of its popular Fast Face System, which was created in 2019 to take away the guesswork out of everyday makeup routine.
This Sephora duo brings together two of Briogeo's best-selling products from its extremely popular Don't Despair, Repair! product line, focused on reviving damaged, tired, and brittle hair by adding serious doses of hydration to strengthen, smooth, and protect against future damage and breakage. While both products are suitable across all hair types and textures, the sulfate-free products are particularly popular for those with curls, kinks, and coils. Epi.
Knowing that everyone needs SPF — despite misconceptions about how darker skin reacts to the sun — Shontay Lundy created Black Girl Sunscreen as an option for women of color, by women of color. Infused with natural ingredients like sunflower oil, avocado, jojoba, and cacao, the vegan formula acts as a moisturizing lotion on top of protecting from the sun, and wear seamlessly under makeup. Best part? It dries clear, so no need to worry about streaky white cast on the skin.
Founded in 2018, Uoma Beauty has brought a serious element of excitement — and inclusivity — to the beauty space. Its vibrant, metallic Black Magic lipsticks are just one example of that, formulated with Brazil nut oil that moisturizes lips with essential mineral and vitamins while amplifying the lips with bold, highly-pigmented color. BeautyStat, Universal C Skin Refiner, $80, available at QVC.
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